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thorn-amidst-roses:

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dollsonmain:

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cosmomoore:

A new line of dolls from Moose Toys has been announced.

They are called Fail Fix, from Papusilemele on Instagram.

It appears based on the width of their knees that there will be at least two body types.

They are pretty cute and kinda remind of of MGA’s new line of articulated Rainbow Surprise (at least I think that is what they are) dolls.

It is nice to see other companies adding more body representation to their lines. Hopefully since they are hair focused they will actually have nice hair.

Unfortunately of course some of the usual doll stereotypes apply (fantasy hair colored Asian coded doll, blonde white doll, etc). I really wish they would put more thought into not incorporating stereotypes…

Edit: I’m just now realizing it looks like the third girl has braids!

Wtf are they called fail fix?!??!?

Also want.

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A post shared by 𝓟𝓪𝓹𝓾𝓼𝓲𝓵𝓮 𝓜𝓮𝓵𝓮 (@papusilemele) on Jun 26, 2020 at 12:55am PDT

@dollsonmain Not sure if this will work, but they come out of the box with messy hair and makeup apparently?

https://www.instagram.com/p/CB5AQmbphFr/?igshid=pgz603efas7u

There are “before” photos at the link.

“Y’know how some dolls have lots of styling product in their hair, and it really needs to be washed out so that touching the hair doesn’t become a sensory nightmare?”

“…yeah…?”

“Let’s make that the primary play feature of a whole line of dolls!”

(seems to me like there’s stereotypes on the Latine-coded doll–and the Black doll wearing what’s basically a sports jersey–too, but maybe I’m being too cynical)

And the white one wearing “model student” attire and like @cosmomoore​ mentioned the Asian one being suuuper pale and in Pastel KAWAIIIIIII…

You’re on the money.

You both said exactly what I was thinking.

All the dolls in this line have stereotypes going on, just like so many doll lines before it unfortunately…

Like if they really wanted to theme them, why couldn’t the Black doll be the pastel kawaii one with her braids in pigtails? Why couldn’t the Asian one be the fashionista? Why couldn’t the Hispanic one wear the sailor fuku? And the white one be sports themed?

Literally just swapping their outfits and hair colors would go a long way to remove a lot of the stereotypes on display…

I ran out of time during my lunch break to do them all, but here are two edits that swap the outfits. I also edited the hair color on the girl on the right. While this doesn’t fix everything, at least it moves them away from the stereotypes present in the current lineup.

Oh, I usually don’t like dolls in sports attire (not a fan of sportsball) but that outfit with the pastel hair and glasses looks DANG CUTE

And the kawaii dress suits the rest of the Black doll’s styling a lot better too, I actually had to scroll up because I thought you edited her hair/makeup.

Lol, the Asian* girl’s outfit matches the Black* girl’s styling so much better, and just think how adorable she would look with braid buns and pigtails (basically Usagi’s hairdo).

Also, I am not a fan of sportsball either, but I really like this combo too. It also stealthily shys away from from the chubby = lazy stereotype.

* I don’t like referring to the dolls based solely on their ethnicities, and I have been trying to refrain from doing so. If anyone has a better suggestion until we get names, I am all ears.

I tend to refer to dolls by the hair names if there’s no name and the sculpts are the same or not named so blondie, redhead, brunette and lilac but I have been guilty of thinking of diverse doll lineups as the cloe, yasmin, sasha, jade, meygan of x line (wild hearts crew for example fits the pattern exactly white, tan, black, asian, second white but redhead) so recently there’s been the LOL OMGs released in fours and the Rainbow Surprise large headed girls and project mc2 dolls. But that was my frame of reference for a long time, barbie came later so i guess it’d be the Barbie, Teresa, Nikki, Lea for folks who grew up with generation girl and fashion fever.

I almost referred to them by their hair colors, but I was concerned about it getting confusing once I changed out their hair colors. I’m going to do a little more work to the first two edits and go ahead and edit the other two that are left.

I honestly like the Bratz naming and I would be lying if I said I didn’t think about doing that initially. 😆

Alright, here are my other edits. I went very fantasy with the (originally) burgundy hair colored girl. When I started editing the colors of the outfit, I thought it looked mermaid-y so I went with it. I think she looks really cute like this!! I edited the makeup on these two to make it match their outfits more.

It is odd to me that Western toy companies almost automatically default Asian dolls to kawaii stereotypes, especially when Japan has many, many, many fashion types. By giving the originally lilac haired girl the burgundy hair girl’s outfit she could easily be a modern take on Amura aesthetic.

Anyways, my goal was to move the dolls away from the stereotypes present in the original lineup, but I admit these probably aren’t perfect. I am white and am basing my decisions on my knowledge of stereotypes, the research I have done into fashion subcultures and racist caricatures, as well as the diverse friendships I have made. I would love to see what other people’s reinterpretation of these dolls would look like!!

These edits aren’t perfect, unfortunately the Amuro girl looks a little squished for some reason and I didn’t remove her original sleeves, so imagine those not being there, but I wasn’t trying to spend all day on them.

Also worth mentioning, maybe it is just because of the renderings being low quality, but when I was editing the Amuro girl, it looked to me like she had yellow eye shadow… Which is an odd choice…

All in all, I really like these revision and I would love to see Moose Toys give more thought to their designs.

I figured out a quick way to fix the Amura girl’s arms, so here are my redesigns all together. 😊

Don’t know if y'all remember my various criticisms of the FailFix line, tl;dr from the stereotyped characterizations, to the use of religious language to promote the brand (ie “Style Saviour”), and then the idea of the line as a whole “let’s fix these fashion failures and make them b e a u t I f u l” and the effects that may have on kids who play with them, anyways guess what company received a request to cease promotion of the dolls based on “failure to comply with CARU’s Advertising Guidelines, specifically a provision stating that advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

While this came pretty late, two+ years after the line was launched and a year+ after the line was cancelled, it is pretty interesting news and also validating to hearing that a government board agreed essentially on every single point I made lol

And before anyone says I’m attacking Garrett, I am not, he has made it known that Moose executuves fought him on nearly every project he worked on for the company so I wouldn’t be surprised if many of the issues with these came from the top and less from the design team.

Anyways, if you like them, that is great, please do not perceive this as an attack on your enjoyment of the dolls. This is just an extension of the critique I made of them before they even launched.